Runway Radish in a pecan nut shell…
Annaleze and Natalie are the best of friends. They also have a formidable wealth of insight and experience in the food styling, media, product R&D and advertising industries. They have now teamed up to share their extensive expertise, practical insights and love of all that is beautiful with aspiring food stylists at Runway Radish.
Runway Radish in a pecan nut shell
Annaleze and Natalie are the best of friends. They also have a formidable wealth of insight and experience in the food styling, media, product R&D and advertising industries. They have now teamed up to share their extensive expertise, practical insights and love of all that is beautiful with aspiring food stylists at Runway Radish.
What does a food stylist do?
What does a food stylist do?
Think hair and make-up for food. A food stylist is a culinary professional who makes food look picture-perfect for photo shoots. It sound simple, but it’s not always easy making food and beverages photogenic in the glare of the spotlight. You need to know the tricks of the trade to prevent that ice cream from melting or that lettuce from drooping. Being a food stylist takes a creative eye, a kit full of tools and a gift for invention. Natalie and Annaleze of Runway Radish share techniques that top stylists use to make salads, drinks, roasts, bakes, cakes and more appear at their flawless best.
Can food styling become a career?
Can food styling become a career?
Absolutely. Professional stylists can enjoy an exciting career path filled with crazy hours, hilarious situations, rewarding outcomes and highly talented people. Those at the top of their game can work alongside world famous chefs to create cook books or tv shows. They also work with marketing and advertisers to style food and beverages for some of the most exclusive brands in the world. But if being in the limelight doesn’t appeal to you, food stylists are also vitally important in preparing food shots for magazines, blogs, websites, recipes, product packaging and so much more.
Do I have what it takes to go pro?
Do I have what it takes to go pro?
Food styling is a highly creative and rewarding field.
If you say yes to any of the following, then it’s looking good that you have what it takes.
Do you have:
- A passion for food and a love of aesthetic beauty?
- Rudimentary cooking skills?
- Basic knowledge of food as a medium?
- A sense of style and food flair?
- An eagerness to learn?
- The ability to work long hours, solve problems and cope under pressure?
- People skills. You will be working as part of a team that may include a photographer, art director and client?
Food styling is a highly creative and rewarding field.
If you say yes to any of the following, then it’s looking good that you have what it takes.
Do you have:
- A passion for food and a love of aesthetic beauty?
- Rudimentary cooking skills?
- Basic knowledge of food as a medium?
- A sense of style and food flair?
- An eagerness to learn?
- The ability to work long hours, solve problems and cope under pressure?
- People skills. You will be working as part of a team that may include a photographer, art director and client?
“You need to understand that you are working on someone else’s vision. They have a vision of the perfect burger in their head and you need to realize that image. It’s not your burger, let it go, be flexible.”
“Start with quality ingredients for a winning plate.”
“Food stylists are the first to arrive on set and the last to leave.”
“Good prep work equals a good shoot.”
“Exaggerate the details without over-promising. If a burger was photographed alongside 12 chips then 12 chips must arrive on a customer’s plate. Styling is a delicate balance of aspiration and accuracy.”